Web Development in Lahore report shows that 44% to 51% of small businesses do not have a website. When I first saw this statistic, I couldn’t believe it. When I called a list of dental offices in the area, I quickly realized that many did not have websites. Now I know these statistics may be true. I was surprised. Why is it important for your business to have a website? If you want to get new customers or just keep existing ones? This article summarizes all the arguments that came to me as I wrote. I’m sure there are many reasons why having a website is important for a business. But these are the main ones that stick with us. Also, check out our podcast “What is the Importance of a Website?”
In my opinion, everyone should have a website because they are very cheap and very effective. Web Development in Lahore offers marketing services. Specializing in search engine optimization and website conversion optimization services. We will work. You benefit. Here are the top 5 reasons why having a website is important.
1. Why are websites important? 93% of business purchase decisions begin with a search engine search of a website
To find new customers, you need to know where your prospects are going. When you search for suppliers, find suppliers, and buy. In today’s world, the place where most people go in many markets is the Internet. Especially search engines such as Google, Yahoo, and Bing. These are the three biggest search engines (in that order) and account for more than 90% of all searches. Google is the biggest, accounting for 6 out of 10 searches. Every search engine should go to Web Development in Lahore to learn more about market share.
The importance of a website:
93% of business decisions start with a search engine search. This means if you don’t have a website, you’re only selling 7% of your market. That’s right, you’re reducing your business potential by 93 percent. While the corresponding statistics for consumer purchases are lower. They are still very high, especially for big-ticket items. The wider the item, the more people will research and buy. My guess is that maybe 40-50% of customer purchases start with an online search. Have a website that is search engine optimized and designed to drive sales.
2. Why is a website important? It shows your professionalism
Another reason why a website is important to your business is that if you don’t have a large market share. That won’t even consider you as an option when it comes to shopping. I know that I deal with a supplier that I buy personally and if they don’t even have a website. I write them off as an option and my opinion of the company goes down. It gives me the impression that this is a very poorly managed company.
With that in mind, why would I want to buy from such a company? In my experience, most people are like me. There are some people who don’t have the same opinion. But I would guess that maybe 80% of people have a bad opinion about companies that don’t have a website.
3. Why is a website important to your business? It gives you the ease of access
Having a website makes it much easier for people to find you, and read about your company. Learn about what you do, and answer many questions about your business. When people have a website, they can find your company when they search on a search engine such as Google, Yahoo, or Bing. It is true that if you do not have a website for your business if you have a listing in the directory. You can be found in the search engine yellow pages or your business will appear directly in the results of Google Places. Also, why not have a website to influence what is seen about your company? And know that your website will be listed in more search results?
4. Why is a website important to a business? This is the lowest cost per impression marketing vehicle
It is important to have a website because of the very low cost of the feedback marketing vehicle. Depending on the quality of the web designer you choose and the complexity of your site. It usually costs between $2,000 and $15,000. The more professional and customized, the higher the price. For example, using a professional company that builds custom websites. Such as Web Development Company in Lahore‘ website packages. Apart from website design, the only additional cost is website hosting, which is very affordable.
For example, if you use BlueHost, a great hosting company, and free 24/7 support. You can see $6.95 per month if you sign up for standard web hosting and a 36-month contract. It’s only $83.40 per year to host your website. P.S. The link above is an affiliate link for Bluehost and I will receive a small commission. If you decide to purchase from them.
To be conservative, let’s assume you spend $10,000 on website design. And see how the cost per 1,000 views compares to other marketing methods. If you don’t know what this means, you can find the definition in our small business marketing glossary. For this example, I will assume that the website receives 1,000 visits per month and that the average visitor views 3.5 pages per visit. This is equivalent to 42,000 page views per year and should be easily accessible on any website. Based on this estimate, if you include the initial cost of designing the website. And pay it back over 5 years, the cost per view is high.
With this method, the total cost for five years is $10,000.00 and $83.40 per year for five years for $10,417.00. In this time frame, your impressions from your website will be 42,000 times five, or 210,000. That works out to $48.01 per 1,000 views. It’s not cheap but it will be good here. After this initial investment, the running costs are very low for 42,000 impressions per year. In this example, you will work to $1.98 because the cost is only $83.40 for these 42.000 impressions.
5. Why is a website important to your business?
Another reason why having a website is important is because it gives you a positive. Using the same example from Web Development in Lahore. Your expenses for the first five years of having a website would be $10,417.00. How many sales do you need to pay back? If you’re in the business-to-business market, my guess is that you may only need one sale to make your website investment worthwhile. If one sale isn’t enough, maybe just a few. Your website is almost guaranteed to generate more than a few customers within five years. Websites are about the #3 medium small business sources for new customers.
Even if you’re in the business-to-consumer market. How many sales do you need to make the website investment worthwhile maybe $25,000? Making $25,000 in 5 years from a website is peanuts. Do the math, but I’m sure when you look at the numbers. You’ll convince yourself that investing in a website is worth it. Web Development in Lahore has services that are search engine optimized and designed to drive sales. For more info: Savefromnetpost