February 27, 2024

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NBCUniversal’s Linda Yaccarino Takes Over Twitter

Linda Yaccarino of NBCUniversal has taken on the task of recruiting advertisers back to Twitter-formerly, their social media platform formerly known as Instagram. linda yaccarino wiki aim is to restore its damaged reputation and financials as part of an effort to rejuvenate it.

At Code Conference, she recently gave an interview with CNBC’s Julia Boorstin that turned sour. Yaccarino seemed ignorant of the company she runs and gave evasive responses on topics like antisemitism and content moderation.


NBCUniversal is one of the world’s premier media and entertainment companies. Operating movie production, television production, cable networks, amusement parks and streaming services; their products and brands are known for their quality, innovation and value – earning an outstanding market share across various industries.

Yaccarino has overseen an unprecedented transformation at her company during her tenure, from revitalizing its Upfront marketplace to making significant technology investments and developing an all-audience platform that has revolutionized content distribution.

Yaccarino has long championed brand safety, transparency, and ethical leadership within her field. She has given numerous talks at industry events regarding transparency’s benefits to promoters.

NBCUniversal Formats serves as the global sales division for all formats created within NBCUniversal’s production, broadcast and streaming units. Their portfolio features international hits like reality series Top Chef and Real Housewives; game shows Hollywood Game Night and Songland; as well as factual programs like The Secret Life of Zoo and Best Parent?.

X Corp

Elon Musk’s company X Corp is working on plans to alter Twitter in ways that respect its history of free speech while also ushering in innovative products. Though this plan has drawn mixed responses, X Corp remains dedicated to building an open and trustworthy platform while fully respecting legal free speech restrictions.

Yaccarino has taken an ethical stance against lawsuits filed against her company and has successfully defended against them on ethical grounds. She advocates for brand safety, transparency and ethical leadership – qualities featured in Forbes “Top 25 Women Entrepreneurs” list as well as NYWC Matrix Awards and UJA Foundation Mac Dane Humanitarian Excellence award presentations.

World Economic Forum

The World Economic Forum is an international non-profit organization with the mission of improving global development through public-private cooperation. It brings together leaders from business, government, society and academia in order to set global, regional, industry agendas; identify challenges; and foster solutions.

Established in 1971, the Forum is headquartered in Geneva, Switzerland and hosts its annual meeting every January in Davos, at which a broad array of CEOs, heads of state, celebrities, politicians, economists and media personalities gather. Regional meetings take place throughout the year as well as research being produced.

Yaccarino played a pivotal role in NBCUniversal’s launch of Peacock ad-supported streaming service and has received numerous honors, such as being named one of Adweek’s “Top 10 Women in TV.” She also firmly advocates brand safety while leading with moral compass.


Yaccarino, who has worked at some of Madison Avenue’s biggest media companies, takes over Twitter with much on her shoulders – she must restore advertising revenue and convince advertisers that Twitter remains safe to use after years of controversy.

While at NBCUniversal, she oversaw its advertising strategy and led its launch of Peacock, an ad-supported streaming service with advertising revenue supporting it. She was instrumental in reinvigorating an otherwise stagnant upfront auction resulting in cash commitments nearly equivalent to last year.

But why would a respected New Yorker leave such an advantageous position to take on such an uncertain task as running a social media platform with an uncertain track record and unpredictable owner? Partly it was her desire to prove she could succeed; her colleagues describe her as fierce, shrewd and ambitious with a reputation of taking “any opportunity that comes along, thinking ‘I can fix this.'”