How to Begin Using Google Ads for E-commerce

Consistently generating sales and traffic for your online store is among the greatest challenges facing both established and brand-new online stores.

Google Ads for e-commerce provides you with the chance to increase traffic to your site and increase sales profitably.

If you’re brand new to e-commerce Google Ads and don’t know where to begin and how this comprehensive action guide is for you.

You’ll be able to comprehend Google Ads, their importance to e-commerce businesses the most effective kinds of ads that are best for e-commerce, and the best way to begin with a new website.

Why Run Google Ads for Your E-commerce Business?

Google Ads provide e-commerce businesses with many benefits, making them a crucial element for success:

Instant Traffic (and perhaps sales!)

Write Content for e-commerce companies (especially new ones) that have a difficult time with conversions, traffic, and sales.

Converting visitors to clients is a major issue for e-commerce stores. It is followed by attracting the right kind of customer!

Google Ads gives you access to targeted traffic quickly.

Once you’ve launched the store you will be able to increase traffic through Google Ads.

If you’ve got a wonderful product, an optimized website, and a user experience that is on-page and driving customers to it eventually results in revenue…

Advanced Target Features

Google Ads offers a wide selection of targeting options for online businesses, making it simpler to reach out to your intended market.

You can target your audience according to demographics, affinity, market and keywords, life events, and more.

Think about Google Search ads for instance.

The ads you place on your e-commerce site trigger certain keywords and tend to be preferred over organic results. (SEO) results.

The ultimate goal is to present your advertisements to the right users who are looking at your products at exactly the appropriate moment.

The Massive Reach

Google is one of the largest advertising networks on the planet with the largest market share. It also has the highest percentage of advertising revenue within the US:

The Google Ads campaign gives you access to 91% of worldwide traffic, and over 2 million apps and websites.

Expanding your online business and connecting with your customers regardless of how vast and dispersed your audience is, isn’t an issue using Google Ads.

Cost-Effective for google

Average Google Search Ads CPC across all sectors for 2023 stood at $4.22 (PS3.38) which had an average rate of conversion of 7.7%:

These numbers make Google Ads quite cost-effective when in comparison to other methods of marketing, such as traditional advertising.

For example, the typical cost for reaching 1,000 viewers on television is $47.14 (PS37.79) without assurance of conversion or interaction (in contrast the CPC which clicks can be virtually assured).

The cost-effectiveness of Google Ads reduces your customer acquisition cost (CAC) which could result in a greater customer lifetime worth (CLV).

Low CAC boosts revenue and lets to make more money from the same amount of customers and the same transactions.

The efficiency of cost for Google Ads has numerous positive results for businesses that sell e-commerce for both the near – and long-term.

Track ROI

It is difficult to measure ROI for a majority of marketing and advertising campaigns. Google Ads are unique in that they can track ROI and ROAS for businesses that sell online.

You can create transaction values and attribution models within Google Analytics to track ROI on a more specific level for your advertisements. This helps in proving the ROI of your ads a simple job.

Google Ads calculates and reports ROAS and ROI if you’ve set up an automated conversion system on your site.

This tutorial from Google configures conversion in your store to aid in the calculation of the ROI.

Make sure that you have all these in working order before you go to Google Ads to create your first campaign.

A responsive, functional eCommerce shop: You must be running an online store that functions on any device including desktops, mobiles tablets, desktops, and more. The payment gateway you choose to use should be embedded and functioning.
sales funnel Create a sales funnel that is functional and integrated into your store. Consider an integrated marketing automation/email marketing tool or CRM tool to create an e-commerce sales funnel.
The active Google Ads account: You must have a Google Ads account with an active payment method. If you do not have an active Google Ads account yet, make one here.
Cost: Do you have an achievable ad budget that you can invest in Google Ads? There isn’t a minimum budget for a daily spending plan to begin using Google Ads, you need to be willing to play the game to begin collecting data to decide what’s going to be effective for you. More spending, more data, faster learning.

The Google Merchant Center

Google Merchant Center allows retailers to upload and manage their store and product information.

The process of setting the up Google Merchant Center is essential for businesses that sell online since it translates product information into Google Ads. Google Ads for use in Pmax, Shopping, Pmax, Demand Gen, and Display types of campaigns.

Upload and control your items to be used in Shopping Ads (more about this later) via Google Merchant Center and ensure that the correct information from your store is displayed in the ads.

What is the process behind Google Merchant Center work?

Here’s an easy explanation:

Products Data Upload This typically uses the feeds of the CMS (Shopify, WordPress, Magento) and includes title, image, price reviews, availability, and other important attributes such as size, color GTIN/EAN data, etc. You could also make use of a manual feed, such as Google Sheets to pipe in your product data. Google Sheet to pipe in the data from your product
data synching Merchant Center provides tools for analyzing your inventory listings up to date and up-to-date. It will automatically update pricing or inventory from your CMS.

Why Google Merchant Is Essential for Google Ads

Visibility across Google: Merchant Center makes sure that a retailer’s products appear when users search for them on Google to find more specific shopping queries across Google’s various networks.
performance tracking: Merchant Center allows for the precise monitoring of how the products perform within ads, providing insight that is essential to optimize budgets and campaigns

The process of setting up and optimizing Google Merchant Center is beyond the scope of this blog post because it’s worthy of its guide!

Types of E-commerce Google Ads Campaigns You Can Run

Google Ads has various campaign types for advertisers to select from.

Each type of campaign has a role in helping e-commerce businesses make sales, however, some are superior to others…

Shopping Campany

Where can shopping ads be seen? They appear on: The Google Search results page, The Shopping/Product Ad tab Google Search, and Google Images along with Google’s other search-related websites

Formats for ads: Shopping ads are generated by your product listing information that is sourced via Google Merchant Center
Best for Sales!

If we were to choose, Standard shopping ads are the first type of campaign that e-commerce companies should utilize since you will have more access to data ( like search terms) and control as opposed to Performance Max campaigns…

This is an illustration of a retail advert in the SERP

As you can observe, Google shows specific product listings to users, including details such as dimensions, prices, etc. as well as images. These are not usually available in Search and Display ads.

This is what makes Shopping ads so appealing because they allow users to be already sold about the product before they click.

Search Company

Where can search ads be seen? Where do they appear? Google Search Results page along with Google other search partners’ websites.

Formats for ads: Text ads.
is an ideal option for Showcasing people looking for both on Google!

Performance Max Campaigns

What are the places where Performance Max ads appear? : Google Search, Display, YouTube, Discover, Maps, and Gmail All over the place!

Advertising formats include: Image, text, and video
The best choice for Making sales on e-commerce without focusing on one Google Ads campaign type.

Performance Max allows you to show ads across all Google channels in one campaign.

This campaign is ideal for sales as well as top funnel awareness local store visits and remarketing.

The primary focus of Performance Max campaigns is on conversions. Google makes use of AI as well as automation to completely manage where your product or service appears through its channels.

The drawback of Performance Max is that it’s a black box where there is no control over the network that your ads are displayed on, and you have no information to help you.

This is changing in the future because Google is becoming more transparent with its data. tiny bit more transparent about the data they are collecting now.

Pmax is a great option to be a great option for e-commerce However, we would suggest starting by using Standard Shopping, building up an initial foundation of solid conversion information, and then adding some Pmax testing later on.

Display Company

Where can display advertisements appear? It is the Google Display Network of websites and applications.
Advertising formats include Banner ads (Static animated images) as well as Responsive Display advertisements using text and images and feed remarketing for products.
The best choice for Awareness campaigns for brands focused on the people at the top of the funnel or remarketing to the lower funnel.

Display ads allow you to display ads on Google’s vast web of sites and applications. These ads are targeted to users with a range of types of audiences: in-market, affinity, customized segments, remarketing list, etc.

Local Company

Where do Local ads show up? : Google Maps.

Formats for ads: local inventory ads and local product listings ads.
Ideal for: driving customers to your store or your website from a specific area near or in the vicinity of the location of your store.

Local ads can help you reach your local public through ads that are displayed at different places, such as Google Maps and Search.

The Conclusion

For E-commerce companies seeking to increase traffic and boost revenue, using Google Ads is essential.

The process of setting up an account with Google Ads account, and after that

If you’ve come this far you need to consider partnering with an eCommerce Google ads campaign management like us to enhance and keep your ads performing and product feed management. reports, auditing, experimenting with conversion tracking, and much more.

Making and managing several campaigns and changes to platforms can be a challenge. Let us take care of all the work of managing Google Ads growth engine, while you concentrate on expanding your business.