Coffee Culture and Coffee boxes Trends for 2022

The global coffee market cap ranges up to hundreds of billions of dollars. Yet, amazingly, the consumers of coffee include people from all age groups. Students who need instant energy throughout the day. As well as the old schools who have been starting their day with a cup of coffee for so many years.

To make a mark in such a dense industry, you need exceptional marketing skills. And these skills are only applicable if the coffee boxes are spot on. There are some new and revolutionary ideas introduced in this space so far. According to stats, these ideas rocked the coffee industry to the core.

To help you get a spot for your coffee business in such a dense market, you should follow some of the latest coffee boxes trends. Who doesn’t love coffee? According to our statistics, the global coffee industry is worth around 140 billion USD. This ranks coffee as one of the most widely consumed products throughout the globe.

Why do coffee boxes need to follow the latest trends?

Did you ever think about it? We don’t even wear such clothes which are not in trend anymore. The same is the definite case with coffee & packaging. It is very important to keep up with the coffee culture. Here is how you can do that.

Quirky Oval boxes:

The only that matters is the attention of the consumer. If the consumer believes that your coffee will taste great, you are already winning. Getting into such a space is the most challenging part of a start-up. But there is one way you can do all of this quite easily.

Get creative with the package design and add some quirkiness to it. By quirkiness, we mean that you need to think out of the box for the packaging. So add some funky themes to the packaging. The consumer will indeed like your quirky coffee packaging.

Captivating graphics:

This is where technology comes in. The modern-day packaging technology allows a manufacturer to customize the packaging. This also includes printing graphics over the packaging boxes. Need to make sure that the printing won’t affect your product. Choose anime graphics; they are quite in demand these days.

Plus, graphics-based printing is way more durable than traditional printing. First, the printing of such a level is done through laser technology. The print lasts a lifetime this way. Second, such patterns have a more prominent overlook in the end. Third, the consumer will be easily able to pinpoint your coffee packaging out.

Matte Backgrounds:

The trend of matte black color in packaging will never go out of style. This is not a statement that we are just making. Global records show that consumers have a soft spot for matte black packaging. There is something explicitly appealing about this kind of packaging.

Amazingly, the matte black touch also blends in with the overall appearance of coffee. This makes the matte black packaging a perfect choice for coffee enthusiasts worldwide. In addition, the black color allows you to experiment as much as you want with the color scheme of typing and prints.

Vivid color choice for coffee boxes:

There is a whole section in marketing that solely focuses on colors. According to scientific research, specific colors have particular impacts on consumers’ perceptions. You see, the soft colors are more likely to promote the concept of optimism and trust. On the other hand, the darker shades are associated with quality and belief.

In the coffee industry, one other factor determines the overall color scheme of the packaging—the shelf spot. If your products have vivid color schematics, they will be put on top shelves in every store to attract more and more customers.

Bold Building Blocks:

When it comes to business, there is no holding back. You must go all out when trying to beat the competition with Coffee Boxes wholesale, And when we talk about the coffee industry, in particular, you need to be bold with the design dynamics of the packaging. A centuries-old brand already has a monopoly over the coffee industry.

We mean that you should be creative with the overall packaging design with bold blocks. There is no way traditional coffee jars packaging will excel in your business as long as you are offering something unique. The only way to do so without giving free samples is to introduce bold marketing trends.

Typography:

When this whole idea was pinched for the first time, no one believed it would work. The whole idea was to replace the traditional typography of the packaging. Instead, typography that is funkier and more prominent was used to describe the constituents within the packaging.

The initial statistics show us that the typography-based marketing approach wasn’t common among the consumers. But over time, consumers adapted to this approach. Today, typography is rocking the global packaging industry. You can try this with your emerging coffee brand as well.

Minimalistic Approach:

Simplicity is always the best approach for custom coffee boxes. This may seem like a risky bet when there are so many prominent competitors in the market. But statistics show us that this approach has worked exceptionally well for food brands. That’s why the coffee industry can also adapt it on the go.

Remember, the minimalistic approach doesn’t mean that you should completely forget about the branding dynamics. You just need to make sure that the overall appearance of the packaging looks decent and attracts the consumer. The branding dynamics will remain the same for it.

Geometrical Shape:

Practically, there are tons of shapes you can go with for your coffee box packaging. This is precisely what most coffee brands are doing these days. Even variations of coffee are coming in containers of various sizes and shapes. This shows that the market has already adopted the idea of geometrically different shaped boxes.

But remember, you need to be very careful with the geometrical shape you are going. In addition, the condition of the packaging will directly affect the quantity of coffee packed in it. If the container is too large and the amount of coffee is not according to its average size, it can seriously negatively impact the consumer.

Retro look:

Nothing beats the old-school look. Putting the coffee industry aside for a minute, the global packaging industry is adaptive to these days’ retro ideas. Companies are trying to replicate the old-school packaging looks with modern-day technology. But the great part is the quality.

Having old-school packaging with modern-day quality is fascinating to consumers throughout the globe. The concept is already skyrocketing in terms of popularity within the coffee industry. This is because only a few brands have started this approach.

Final Note:

So far, one thing is clear: getting a spot for your new brand in the coffee industry is almost impossible. Some will even suggest that it will take millions of dollars to do. But you can achieve massive scalability within the coffee industry with just your coffee boxes. This is because the consumer buys what appeals to their eyes.