6 reasons why custom packaging is common in Europe?

We know the packing items that have a custom or order-made design as custom packaging. This type of packaging is not readily available. One has to order them and then wait for the packaging vendor to come up with them with the exact ordered specifications. They can be fit according to the exact size of the product that is meant to pack in them. This packaging can be custom-made in every possible way. One can specify how to print them and even what to print on them. The same is the case with its size and design specifications.

Customized products mean individualism among citizens through self-expression. While custom packaging may not be as practical or effective as conventional or mass-produced plastic packaging, it does provide consumers with the assurance of knowing exactly what they are buying. With traditional packaging, consumers are at risk of getting a product that may not suit their needs. There is the potential risk of finding out they have wasted money buying the wrong item. Here are six of the most prominent reasons why this type of packaging has taken hype in European countries.

1. Custom packaging offers a choice of materials:

Custom boxes offer a choice of materials for the client. These materials can be paper, plastic, or glass. We choose the material based on the products that are being packaged and what the customer wants them to be protected from.

Manufacturers use paper for items that need protection from moisture and humidity, such as food products and books. We use plastic for items that need to be protected from water, such as toiletries and electronics. They use glass for items that need to be protected from both water and moisture, such as wine bottles and perfume bottles.

This is one of the major reasons for the popularity of this type of packing. It does not limit the consumer to a single type of material. Allowing them to experiment with their creativity. Also, it allows them to make a selection in accordance with their budget restrictions. This also helps in making the right choice according to the product specifications.

2. It causes lesser waste:

We can use custom cardboard boxes in different ways, from wrapping products individually in order to reduce the number of materials used or using custom packaging for specific products such as food and drinks. This can help reduce waste by making sure that the right amount of food and drink is being sold at any given time. It is not only a way to avoid wasting materials and also to create a more personalized look for the product. It also helps with brand recognition, as customers can associate the product with its packaging.

Since these boxes are practically a part of the packed product because we specially make them for its safekeeping. They do not take up unnecessary space on the retail shelves, and they do not wear off so easily that we feel the need to dispose of them.

3. Custom packaging offers emotional connection:

Custom printed boxes offer an emotional connection with the customers. With the increasing globalization of consumer markets, manufacturers are facing tremendous competitive challenges. To meet the challenge, customers expect products that reflect authenticity. Thus, manufacturers require to offer distinctive designs and custom packing solutions.

 Custom packing offers a personalized touch, thus creating emotional links amongst consumers and retailers alike. Packaging customization creates emotion between the customer and the brand. It helps to build a strong attachment towards branded goods and increase sales. To create emotion associated with a product increases consumer desire for the item. A strong emotional connection promotes repeat purchases.

4. Offer individuality:

Business owners find that customized packs help them distinguish their brand from others, thereby creating demand among target audiences. Research shows that consumers value brands with visual cues such as logos and colors. Companies that focus too heavily on product design tend to overlook the power of messaging through packages. This leads to customer confusion, which can undermine marketing efforts. Studies show that businesses with distinctive branding see positive returns during slow seasons. Customized boxes encourage impulse buying. Consumers want products with original items or unique prints instead of generic ones.

5. We can use it for various purposes:

Once you get your hands on a custom made box. It will not be wrong to say that perhaps you just got yourself a friend for life. Or a greater part of your life, so to speak. These boxes are not only excellent for the purpose that we make them for, but they are also exceptional for us to use again

You can use a custom box for your beauty cream as a container to store your small jewelry items. Or you can use your shoe box for storing socks. Let us not forget the box your microwave came in. why not turn it into a storage box for your seasonal clothes? Or an archiver for your scattered files and documents. Personalized packaging offers great room for improvisation in every way.

6. Offers multiple marketing opportunities:

Custom printed boxes are your most happening promotional items. The number one reason why businesses are continuously turning towards this type of packing item is this phenomenon.

You can print your boxes with all sorts of promotional gimmicks. Or, you can apply additions to them that would strike a chord the minute a customer sets eyes on them. You can furnish them with electronic chips or holographic labels that could offer great discounts to your customers when they scan them.

Having weighed up all arguments provided above, custom packaging plays multiple roles in modern branding strategy by providing valuable data for companies to draw insight, use that knowledge appropriately and improve results. Incorporating creativity in marketing campaigns, along with innovative designs and promotional materials, can make it easier for business owners to generate higher traffic, increased profits, and increased ROI! And this is probably why Europe has turned massively towards this type of packaging solution.