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How Brands Use Social Media Analytics To Make Marketing decisions and Form a Marketing Campaign

Social media can be a great way to get in contact with your customers and find out what they think about your brand. However, you may not know precisely how effective your marketing efforts are. If you’re like many companies out there, you may have created multiple profiles on social media and spent countless hours making sure all of the content is appropriate and relevant to your brand. But what if you could analyze what is being shared by your actual customers to see if it’s useful or how can it be improved? That’s what social media analytics services can help you with. These services use deep technology to analyze user behavior on specific accounts to understand what types of posts are resonating with audiences and which ones are getting the most attention. 

How Companies Can Use Social Media Analytics 

Some of the ways businesses use these analytics includes:

 Making Strategic Business Decisions

Once you’ve analyzed your social media data, you can use this information to decide your brand and marketing strategy. You may want to remove specific posts, icons, or images from your profile that have caused problems for your business. You can also use your social media analytics to decide on your current campaign.

Measuring Your ROI And Marketing Impact

Once you’ve made decisions based on your social media data, you can see whether or not those decisions were correct. One way to achieve this is to look at your social media ROI. This is the number of new customers brought to your brand as a direct result of social media efforts. Another way to look at social media ROI is to break down the overall time investment that went into building your social media presence. 

Social Analytics Tool for Customer Feedback

Social media companies are starting to offer tools that help you measure the return on your social media investment. Buffer provides a social media plug-in for Google Sheets that allows you to see how much time you’ve spent on specific accounts and how much value those accounts are to you. You can also look at the social media dashboard built into Google Sheets to see what posts and actions have been taking place on your behalf. This can be a great way to get insight into what your customers want or how they would like your services to be. You can search for likes and comments on your posts to see what percentage of the audience likes them. 

Socializing Your Best Content

You can use your social media data to determine what content resonates the most with your audience. You can also use your social media data to help you decide what content is the most helpful to your audience so that they will find it faster and be less likely to leave your brand.

Competitor Analysis

Once you’ve improved your content, it’s time to analyze your competitors to see what you can learn from their marketing strategies. Look at your competitor’s most popular posts and see what you can take away from them. 

NetBase Quid 

While many companies have an online presence, few have the digital presence that their customers have, which is why NetBase Quid offers social media analytics for businesses.

Conclusion

Whether you are interested in marketing your company to new customers, growing your existing customers, or want to know what your competitors are up to, social media analytics can help you optimize your efforts. Social media platforms work like websites because they have metrics that help you determine how effectively you’re doing the things you set out to do.