4 Key Trends in the Carbonated Soft Drink Industry

Do you know the worth of carbonated beverages worldwide? You may feel amused that the global worth of carbonated beverages was around $407 billion in 2019. That’s not all. The market size of this industry is estimated to grow even more. The compound growth rate of the industry is anticipated to grow by 5.1% yearly from 2020 to 2027. So, it’s clear that the carbonated beverages market is quite large globally. 

Since the industry has a high potential, carbonated beverage manufacturers need to follow the ongoing trends. That’s how the consumers will stay interested in the product while increasing the industry’s growth. Here are the latest trends in carbonated soft drink industry that you need to know. 

1. “Better-for-You” Beverages

Since consumers are getting more health-conscious, the beverage industry must focus on creating products with natural ingredients, less sugar, caffeine alternatives, clean labels, and fewer calories. The products containing such qualities are called “Better-for-You” beverages, which are in trend. The good thing about these ingredients is that they are beneficial for people focusing on boosting immunity, wellness, and stress reduction.

Besides carbonated drinks containing natural ingredients, some other “better-for-you” beverages contain certain spotlight ingredients with perceived health benefits. Some healthy ingredients in these drinks are vitamins, superfoods, prebiotics, probiotics, minerals, protein, adaptogens, and botanicals.

2. Carbonated Sports and Energy Drinks

Classic carbonated soft drinks like Coca-Cola, Fanta, Sprite, and Pepsi are not going anywhere. However, the new carbonated sports and energy drinks are also rising in popularity. If you have not tried carbonated energy and sports drink yet, it is the near future of the beverage industry. 

Recently, VPX Sports released Noo Fuzion, a line of ready-to-drink carbonated pre-workout beverages. This beverage is likely to induce lean muscle growth while increasing energy. Such carbonated drinks are likely to grow fastest than their competition at a 7.2% growth rate in the coming six years.

3. Hybrid Beverages

According to beverage research companies, new products need to include quality distinct drinks while minimizing the lines between various product categories. For example, while energy drinks promote hydration and electrolyte content, sports drinks include caffeine and other stimulants. 

However, hybrid drinks like sparkling water may include caffeine from tea, as well as a flavor of the juice. Even certain sodas may contain hybrid coffee and cola, as another example.

For more interesting Blogs, Please Visit Olivia Casta bio

4. Sustainable Packaging

While the trends in the carbonated soft drink industry are driven by what’s included in a beverage, the package itself is a vital element. Due to increasing concerns over sustainability, many manufacturers are working on bringing sustainable packaging for their soft drinks. 

After all, single-use plastic packaging is still a big concern and challenge for beverage manufacturers. But to get rid of plastic bottles, beverage companies must pledge to use only sustainable packages made using compostable, biodegradable, and recyclable materials. 

Furthermore, beverage manufacturers need to transition from plastic packaging to 100% PET plastic, as it has lower carbon footprints compared to virgin PET. 

Conclusion

Conscious consumption, personal well-being, transparency, naturalness, and sustainability are some major factors leading to current soft drink trends in the industry. After the pandemic, beverages manufacturers are focusing on creating more interesting soft drinks that are not only tasty but also help boost energy and immunity. 

While carbonated soft drinks are not going anywhere, the companies do realize the importance of natural and healthy ingredients to gain the attention of health-conscious consumers. Furthermore, extraordinary taste experiences are also becoming vital. Therefore, manufacturers now have to be creative and also come up with new concepts to please consumers.